Swan Studios Mural and Faux Finish Adventures: Branding with Character

Sunday, August 26, 2018

Branding with Character

I must admit this is part of my job that is super exciting- creating new concepts! From logos to brand characters, starting from scratch and bringing to life something fresh and new. You already know the importance of branding. It impacts our everyday life. Just mention “Golden Arches” and you can almost smell burgers and fries. Characters bring a company to life. We pay attention to them in ways we wouldn’t if advertising were only plain text. Even as adults we’re willing to suspend reality and enter into fantasy. Think about it. Do little lizards actually talk about car insurance? Or cute white ducks remind you of medical insurance? Characters are fun and make us smile. Some of may favorites are hearing the Pillsbury Dough boy laugh, the antics of the M&M guys, the Jolly Green Giant and little sprout, and of course- Mickey Mouse.

Here’s a look at some of the fun logos and characters I’ve had the pleasure and opportunity to work on with company’s and authors:

Created for everyone’s new favorite Popcorn Company, Wild About Popcorn. The characters and logo will now appear on hats and t-shirts:

This simple yet elegant logo has been used to brand the Women Of Distinction Awards Gala. The Women of Distinction Awards recognizes women in the Lee County area that are outstanding in various categories including healthcare, teaching, politics, arts, philanthropy, and business to name a few.